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By Dan Forootan


This is as important for the bed and breakfast as it is for the potential guests, because every business owner knows that while it’s easy to make a first impression via a quick Google search, it’s much tougher to keep people coming back. Email marketing for bed and breakfasts allows these relaxing vacation spots to remain in the minds of potential guests in the time between their first visit and the time they decide to make reservations for a vacation.

Email marketing software makes it easy to input these addresses into a program that allows for emails to be quickly distributed. Other advantages of email marketing software include its inexpensive price—it will fit into any budget—as well as how anyone with a minimal amount of computer expertise can implement and manage the program. There’s no need to hire additional staff to oversee email marketing for bed and breakfasts.

The email marketing software also allows a bed and breakfast to present an attractive and interactive message. This won’t just be a text-filled message with the bare bones information about the establishment—email marketing for bed and breakfasts can include links to different parts of the website, photos and videos of the bed and breakfast as well as testimonials from previous guests.

These messages can also be personalized, both in the subject heading and in the initial greeting, which will make it more likely they are read by the recipients. Add it all up and email marketing for bed and breakfasts is the best way to promote and market the most traditional of vacation spots!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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