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How Email Marketing Can Help Local Restaurants
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By Dan Forootan


The personalization and customization options of the software, meanwhile, allow local restaurants to deliver a targeted and multi-media message. In addition to opening the local restaurant’s email marketing message with a personalized greeting, the email can contain photos, menus as well as descriptions of and testimonials about the food. These messages are also the perfect place to include details about the restaurant’s special promotions (such as deals offered on a specific day, i.e. “All You Can Eat Pasta Monday”) and coupons.

Consumers, meanwhile, get these unobtrusive local restaurant and email marketing messages delivered straight to their inbox, where they have a far better chance of reading and reacting to it than if the ad were in the newspaper or on television and/or radio. Even if the recipient of the local restaurant’s email marketing campaign message isn’t planning on a night out anytime soon, the email will remain on his or her mind and he or she will be much more likely to retrieve the message before planning a trip to a restaurant.

Email marketing for local restaurants is a savvy way for these “Mom and Pop” establishments to overcome the advertising advantage that the chains enjoy while reminding residents of the great food and value located right around the corner from their homes. Those who operate restaurants in small towns and cities shouldn’t waste any time in finding out that email marketing for local restaurants is a marriage made in heaven!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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