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Music Stores And Email Marketing
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By Dan Forootan


Beginning the campaign of email marketing for music stores is a simple matter of asking visitors to the store to write down their email addresses and then implementing these addresses into the software. Let prospective students (and their parents!) know that email is the best way to stay up to date on the store, the lessons it offers and the deals it has on new and used instruments.

The email marketing software also allows for easy customization of the targeted message included in any campaign of email marketing for music stores. No traditional means of advertising can match the personalized nature of an email, which can contain the recipient’s name in both the subject line and in the initial greeting. Nor can the old-fashioned advertising match the direct impact of an email, which will be delivered straight to and opened by its target audience.

Email marketing software also makes it possible for recipients to forward messages received from email marketing for music stores on to family and friends. This is especially pivotal given how quickly school-aged children can get addicted to musical video games and beg their parents to let them learn how to play the instrument for real!

Parents are apt to ask their friends if they know of any music teachers, and a quick and concise way to spread the word about music stores is by forwarding an email message. In addition to offering the essential information about the store, email marketing for music stores can also include pictures of instructors at work and even videos—both of the instructors performing as well as of students showing off what they’ve learned and how quickly they’ve improved. Add it all up and the marriage of music stores and email marketing is one of convenience as well as modernity!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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