for senior citizen centers allows these establishments to provide the type of interactive advertisement newspapers and even television commercials cannot offer. In addition to listing the essentials such as address, contact information and operating hours, an email marketing message from senior citizen centers can include a schedule of upcoming events, photos of people at the center and even videos of some of the fun activities that take place at the center. What better way is there to convince senior citizens to come to a senior center than by showing them what they are missing?
Even those senior citizens who do not use email can be reached via senior citizen centers’ email marketing efforts. Often times, it is the children and/or grandchildren of senior citizens who investigate senior centers on behalf of their elders. The “next generation” can sign up to receive emails from a senior citizen center and then let their parents or grandparents know the types of events that are taking place there, from lunches and dinners to movies, card game tournaments and performances by local music or theatre groups.
In addition, senior citizens who use email but who aren’t the ones checking out senior citizen centers online can still receive these forwarded messages from their children, grandchildren or friends. The email marketing software
required for these campaigns makes it very easy to forward messages to other interested people, which can only help generate further business for the centers. Just as importantly, this software is inexpensive to purchase and easy to install and manage. There is no need to add staff to implement and/or handle these email marketing projects for senior citizen centers. Add it all up and a senior citizen center’s email marketing campaign is a win-win for those who operate the center as well as those who visit it!