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By Dan Forootan


While a website allows a magazine to post breaking news on a daily—or hourly—basis and provides readers the opportunity to read the stories from the weekly, bi-weekly or monthly print edition before it lands in their mailbox, it will also serve as the starting point for email marketing for magazines. On a prominent part of the home page, supply a prompt to readers asking them to provide their email addresses. Make it clear that email is the best way to learn about the magazine’s latest content and all the news in the industry that the magazine covers.

Having email addresses on file also makes it far easier to implement an email marketing campaign for magazines. Pitching new subscribers via email is a much less expensive and much more effective means of boosting circulation than traditional—and costly—methods such as newspaper ads, television ads or bulk mailings. A magazine’s email marketing campaign will accomplish marketing objectives while allowing the magazine to save money.

Plus, people are much more likely to read, absorb and react to emails, especially given that email marketing software provides plenty of personalization options as well as the ability of the recipient to either save the messages or forward them on to other friends who might be interested in the magazine.

Email marketing for magazines is the best way for these publications to attempt to reverse the tide of eroding circulation and remain alive and relevant in a dot-com world. The old ways won’t work anymore: if you operate a magazine, check out what email marketing can do for magazines today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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