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By Dan Forootan


More importantly, a museumís email marketing message has a much better chance of reaching its target audience than any sort of old-fashioned advertisement. How many times do you skip commercials when watching something on DVR or TIVO? And how often do you flip right by ads in a newspaper, if you even read the incredibly shrinking newspaper anymore?

The email marketing software required for these campaigns also allows for the type of personalization and customization that television, newspaper and radio cannot offer. Each message can contain the recipientís name in both the subject line and the salutatory greeting, which makes it more likely the email will be read by the person to whom it is sent. And each message can be forwarded intact, which makes it easy to not only plan museum outings with family members and friends but also spread the word to others after a positive experience.

Each message can also be an interactive ad of sorts that contains not only standbys such as address, directions and operating hours but also fun features such as photos from the museum, an embedded video link promotion the museum, links to information about some of the artifacts on display at the museum and first person testimonials about the museum.

No other type of advertising or marketing can match the impact created by and the return on the investment provided by a museumís email marketing campaign. It will get newcomers to a museum while enticing regular visitors to return over and over again. Purchase this essential email marketing software today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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