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By Dan Forootan


Email marketing for dance studios provides a unique opportunity to deliver a targeted and multi-dimensional message that newspapers and commercials airing on television stations and radio stations cannot match—and at a fraction of the cost, to boot. The email marketing software is both inexpensive to purchase and quite easy to install and manage by anyone with computer experience. There’s no need for dance studios to make extra room in the budget for any part of the email marketing campaign.

The messages, meanwhile, can show off all facets of the dance studio, from the essentials such as address, directions and operating hours to links to the website, pictures of dancers in action and videos of the dancers performing on stage at recitals.

Speaking of the recitals, these messages are the best way to promote those annual or bi-annual performances. It’s expensive to purchase ad space in a newspaper and there’s no guarantee the message will hit its target audience. But an email sent to the friends and families of dance studio students will go a long way towards filling the auditorium!

Another advantage for dance studios: email marketing messages can easily be forwarded to other people who might be interested in either signing their children up for lessons or in attending one of the recitals. For example: looking to get a family member to the recital? Don’t spend time on the phone hashing out directions—just forward the email. No other method of promotion matches the all-in-one capabilities of dance studios’ email marketing. Look into it today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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