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Email Marketing For Karate Schools
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By Dan Forootan


For karate schools, an email marketing campaign offers the type of hands-on implementation, versatility and “direct hit” that old-fashioned media cannot hope to match. Once the program is set up, building the email marketing database for karate schools is as simple as collecting email addresses from both current and prospective students. Then, any staff member can control not only what is featured in the message but how often these emails are sent out.

For instance, a karate school’s email marketing message has personalization options, both in the subject heading and in the salutation, that go a long way towards ensuring it is read by the intended party. These emails are also an all-in-one promotional tool for the studios, who can list all their pertinent information (such as operating hours, address, phone number and directions) as well as news blurbs about the instructors and their students (such as a story detailing the success of the studio at a recent competition) and photos of teachers and students in action at the studio.

Another unparalleled advantage of karate schools and email marketing is the ability to embed video in the message. The only thing better than reading about a studio’s success and what it offers its students is seeing it in action. Embedding video—which can be viewed right in the message and not in a separate window—is a sure-fire way to get and keep the attention of the target audience. Some studies indicate that a video in an email can increase conversion rates by as much as 50 percent. Such an increase in business will keep karate instructors happy—and ensure the karate school’s email marketing plan is a smashing success!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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