More importantly, email marketing for established touring musicians provides these entertainers an all-in-one message that is delivered straight to the target audience. Even if placing ads in the newspaper or on television and/or radio were a legitimate option for these artists, itís still possible that readers, viewers and listeners could easily overlook or ignore the ad.
But from the personalization options that grab the readerís attention as soon as he or she receives the message to the embedded videos that can whet the appetite of potential concertgoers, for established touring musicians, an email marketing campaign will engage and entertain. A reader is more likely to open a message with a salutation referring to him or her by first name. An established touring musiciansí email marketing plan can also include a list of quick-hit information that makes it easy for fans to stay updated on the band, including tour dates, discography and information on a new release.
And when it comes to marketing musicians, thereís no better way to keep a readerís attention than with videos of the band performing, either in concert or in a music video. Studies show email marketing messages which include a video that can be viewed within the body of the message can raise the conversion rates for the company sending the message by as much as 50 percent. Simply put, email marketing
for established touring musicians that includes a video can be the difference between a concert played to a half-empty establishment and one played to a full house.
When it comes to publicizing their concerts, the old standbys for most musicians will not suffice these days. Instead, itís easier and more cost-effective to tap into an enthusiastic audience with email marketing for established touring musicians!