Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
How Email Marketing Can Help Established Touring Musicians
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


More importantly, email marketing for established touring musicians provides these entertainers an all-in-one message that is delivered straight to the target audience. Even if placing ads in the newspaper or on television and/or radio were a legitimate option for these artists, itís still possible that readers, viewers and listeners could easily overlook or ignore the ad.

But from the personalization options that grab the readerís attention as soon as he or she receives the message to the embedded videos that can whet the appetite of potential concertgoers, for established touring musicians, an email marketing campaign will engage and entertain. A reader is more likely to open a message with a salutation referring to him or her by first name. An established touring musiciansí email marketing plan can also include a list of quick-hit information that makes it easy for fans to stay updated on the band, including tour dates, discography and information on a new release.

And when it comes to marketing musicians, thereís no better way to keep a readerís attention than with videos of the band performing, either in concert or in a music video. Studies show email marketing messages which include a video that can be viewed within the body of the message can raise the conversion rates for the company sending the message by as much as 50 percent. Simply put, email marketing for established touring musicians that includes a video can be the difference between a concert played to a half-empty establishment and one played to a full house.

When it comes to publicizing their concerts, the old standbys for most musicians will not suffice these days. Instead, itís easier and more cost-effective to tap into an enthusiastic audience with email marketing for established touring musicians!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Free Magazines
eWeek is the essential technology information source for builders of e-business.


Subscribe Now

All Magazines
Promotional Items with Your logo
 
Red and white acrylic felt Santa hat
Domestic - Red acrylic felt Santa hat with white cuff and ball on top.
     
 
Travel Alarm Clock
Square single function timer with neck strap and magnet. Over 300,000 More Promos
Smart Services
Spacer
Spacer
Spacer Siteguys
Spacer
Spacer Email Marketing
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE


Home | Contact | Advertising
© 2014-2016 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.