Email marketing of summer camps is as effective with prospective newcomers as it is with veterans of the experience. Remember the brochures camps used to produce in order to promote themselves? They were expensive to make and to mail and were just as likely to end up unread in the garbage as they were to generate new leads and campers.
But email marketing software
ensures these messages are not only delivered straight to the recipient’s inbox but that they are also personalized, both in the subject line and in the greeting—and all at a fraction of the price it would cost to print and mail those old-fashioned brochures. The software also allows for messages to be easily forwarded to other people who are interested in the camp.
The best part about the email marketing software is how easily it can be customized to create an impactful email marketing campaign for summer camps. While these messages always feature information such as the location of the camp, contact information and the dates the camp runs each summer, they can also contain embedded video that will allow parents and children to watch some of the activities that take place every summer. What better way to whet the appetite for summer camp than by showing all the activities—the swimming, the sports, the cookouts and everything else—that make camp an unforgettable experience for everyone?
The email marketing of summer camps can also provide another way for parents to stay in touch with their children. These messages can be sent out as frequently as the camps would like—from multiple times per week during the summer to once a month in the off-season. The days of wish-you-were-here letters are long gone! Embrace email marketing of summer camps today!