Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Summer Camps And Email Marketing
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


Email marketing of summer camps is as effective with prospective newcomers as it is with veterans of the experience. Remember the brochures camps used to produce in order to promote themselves? They were expensive to make and to mail and were just as likely to end up unread in the garbage as they were to generate new leads and campers.

But email marketing software ensures these messages are not only delivered straight to the recipient’s inbox but that they are also personalized, both in the subject line and in the greeting—and all at a fraction of the price it would cost to print and mail those old-fashioned brochures. The software also allows for messages to be easily forwarded to other people who are interested in the camp.

The best part about the email marketing software is how easily it can be customized to create an impactful email marketing campaign for summer camps. While these messages always feature information such as the location of the camp, contact information and the dates the camp runs each summer, they can also contain embedded video that will allow parents and children to watch some of the activities that take place every summer. What better way to whet the appetite for summer camp than by showing all the activities—the swimming, the sports, the cookouts and everything else—that make camp an unforgettable experience for everyone?

The email marketing of summer camps can also provide another way for parents to stay in touch with their children. These messages can be sent out as frequently as the camps would like—from multiple times per week during the summer to once a month in the off-season. The days of wish-you-were-here letters are long gone! Embrace email marketing of summer camps today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Free Magazines
CRN Delivers comprehensive coverage of technology from a solution providers perspective.


Subscribe Now

All Magazines
Promotional Items with Your logo
 
Women's long sleeve turtleneck
Women's long sleeve turtleneck sweater is gently contoured for feminine fit.
     
 
Flame Baseball Cap
A magic checker flame hat that features heavy brushed cotton. Over 300,000 More Promos
Smart Services
Spacer
Spacer
Spacer Siteguys
Spacer
Spacer Email Marketing
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE


Home | Contact | Advertising
© 2014-2016 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.