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By Dan Forootan


3.) In addition, a plan of email marketing for ice cream shops reaches its intended audience immediately and in a medium that encourages engagement. People find email far less intrusive than other forms of marketing such as U.S mail. They are far more likely to absorb an email—especially because the software allows for personalization of messages. To further ensure the message is read, place the recipient’s name in the subject and his or her name in the salutation.

4.) Email marketing for ice cream shops is also far more interactive than any other form of advertising. The email marketing software features the ability to embed images as well as video into the body of the message. Encourage people to come to the shop and give them a taste (literally!) of what they are missing by showing customers enjoying their treats and each other's company.

5.) Email provides ice cream shops an all-in-one marketing tool. Not only can these messages include video and images, they can also feature vital information such as location, menu and hours of operation. These messages can be saved by recipients as well as forwarded on to other family and friends. Think of email marketing for ice cream shops as the 21st century version of word of mouth—as well as an essential key to success!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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