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By Dan Forootan


3.) Email marketing for libraries is also a cost-efficient way of advertising and marketing. Libraries can rarely afford to purchase time on the radio or television. Newspapers have declining readership and are shedding space at rapid rates, which makes purchasing ads there an increasingly inefficient usage of funds. But an email from a library is delivered straight to someone’s inbox. That dramatically increases the odds it will be read as well as the chances that the recipient will use it as an impetus to take a trip to the library. Plus, the emails can quickly and easily be forwarded from one person to another. This will further increase the engagement between the library and its community and make it more popular!

4.) The personalization options available in email marketing software will solidify the bonds between the reader and his or her library. Each message can include the recipient's name in the subject heading as well as in the salutatory greeting. Libraries can also engage the next generation of readers by directing their messages to parents as well as their children. Letting children know what type of kid-friendly activities are going on and making the library a fun place to visit are great ways to portray reading as something that is to be enjoyed!

5.) Use email marketing for libraries to break news about the library to loyal visitors and readers. Adding the latest bestsellers to the library? Reveal those titles via email. Also offer additional benefits to those who are a part of the library’s email marketing campaign, such as temporary amnesty (i.e. the waiving of late fees) and the opportunity to rent books for a longer period of time.

Email marketing for libraries is the most advanced and successful way for these time-honored establishments to communicate with readers. Every library should look into purchasing email marketing software as soon as possible!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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