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By Geary Broadnax


3.) More interaction with customers
The email marketing software also features several customization options that will make for a more interactive experience between the store and its potential consumers. All messages can be personalized with the recipient's name prominently placed in both the subject line and in the initial greeting. The software has also advanced to the point where video can be embedded in the body of the message. Give people an idea of what to expect by airing footage of people shopping at the store, trying on clothes and interacting with management!

4.) Generate business with social media "word of mouth"
There is no better way for women's clothing stores to generate business these days than with email marketing. Each message can easily be forwarded, so anyone who has had a positive experience at the store can send it along to someone seeking a place to buy women's clothing. In addition, each message can be shared via social media such as Twitter and Facebook. Companies now have many more ways to spread their message, and they can do so instantaneously and with a much greater impact than ever before.

5.) Provide everything customers need in a single message!
Most importantly of all, for a women's clothing store, an email marketing campaign provides an all-in-one reference tool for customers. The store can list all its pertinent contact information—such as location, phone number and hours of operation—at the top of the message. A customer will no longer have to leaf through a phone book or try to find scraps of paper with the information. She'll just have to conduct a quick search of her inbox. Email marketing software will make the shopping experience easier and more satisfying for both parties. Women's clothing stores should look into purchasing email marketing software today!

Geary Broadnax is the Chairman and CEO of Dovarri.
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