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By Dan Forootan


3.) Share the message with everyone!
Email marketing software also makes it extremely easy for customers to forward the message on to loved ones and friends who may need locksmiths. Email marketing for locksmiths is the modern version of word of mouth, except without the worry—for the locksmith and the customer alike—that something will get lost in translation. There's no need to fret over someone incorrectly jotting down the information when the email can be forwarded with a click of the mouse! Better yet, each message can be shared via outlets such as Twitter and Facebook on social media. There's no shortage of ways for locksmiths to pass along their message with a simple click of a mouse!

4.) Anyone can operate it!
Email marketing for locksmiths is also easy to begin, implement and manage. A locksmith can start building a database by asking visitors to the store to provide their email address. And the software necessary for such a campaign can be overseen by anyone with a minimal amount of computer experience. There's no need for a locksmith to hire additional staff.

5.) Give customers a quick reference tool!
These messages also serve as an easily accessible, all-in-one summation of the locksmith. Each email can contain the locksmith's location, address and hours of operation. But as valuable as it is to have that information handy, the email marketing for locksmiths will really benefit a customer when he or she is locked out of home, office or auto and needs immediate assistance. Just about everybody can access email on their smart phones, so storing a locksmith's email marketing message can save valuable time when someone is locked out. From essentials to emergencies, email marketing is the answer for locksmiths!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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