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By Dan Forootan


2.) There’s no better value for the money than email marketing of Internet marketers.
Advertising and marketing costs money, and everyone—especially Internet marketers operating on a razor-thin budget—is looking to keep costs down. That, unfortunately, rules out such traditional means of marketing and advertising as the local newspaper and commercials on television and radio stations. But the software necessary for email marketing is inexpensive to purchase and easy to operate. Better yet…

3.) …Internet marketers’ email marketing campaigns provide direct penetration—and then some—to the target audience. All other types of marketing can be easily ignored (remember direct mail marketing?!), but with email marketing, a message will be delivered straight to the recipient’s inbox, where he or she can absorb it in a relaxed setting. The email marketing software also allows each message to be customized so that it can contain the recipient’s name both in the subject heading and in the salutatory greeting and so that it can be forwarded on to other people. Think of email marketing for Internet marketers as the modern day version of word of mouth!

4.) Speaking of modern day, more and more people spread the word these days via social media. So make sure to cater email marketing for Internet marketers to those who have embraced social media. Each message can easily and quickly be shared via Twitter, Facebook and other social media platforms, which will dramatically increase the scope of the message and provide a rate of return that no other form of marketing or advertising can match. No matter what they need, email marketing provides everything Internet marketers could want!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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