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How Email Marketing Can Help Sports Apparel Makers
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By Dan Forootan


2.) Social media is just one way to deliver a direct hit.
A generation ago, there was no way for marketers to know if their message was getting to its intended audience. It’s easy to overlook ads placed in a newspaper or ignore commercials on radio and television. But people can’t ignore their email—especially now that it can be opened and read on mobile devices! And while consumers are far more likely to respond to an email than any other type of marketing or advertising, the email marketing software makes it easy to customize each message with the type of personalized greeting that will grab everyone’s attention.

3.) Email marketing for sports apparel makers is interactive!
Marketing used to be a very sedentary activity. Products were pitched at people who were either reading a newspaper or reclining in a chair watching television, neither of which exactly allow for interactivity. But the advances in email marketing software have made it simple to not only embed video in these messages but to allow them to be viewed right in the body of the email. No need to worry about another window automatically opening or cutting and pasting the link into a different browser tab. By including footage of employees in action and satisfied customers providing testimonials, email marketing for sports apparel makers can deliver a particularly powerful and effective message.

4.) Best of all, it’s inexpensive!
Most sports apparel makers are operating on a tight budget, especially in an economy in which customers who were previously annual clients are more likely to try and get another year (or more) out of threadbare uniforms. Fortunately, email marketing software is not expensive at all and is quite easy to implement and manage. No need to worry about hiring additional staff to oversee an email marketing campaign—anyone in the office with computer experience can do it!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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