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Sporting Goods Stores and Email Marketing
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By Dan Forootan


2.) It’s inexpensive!
From start to finish, the email marketing software fits into any budget. Most sporting goods stores have pretty tight profit margins and can’t afford to sink a lot of money into “extras” or into training for employees. But the software is quite affordable and can be overseen by anyone with computer experience. The amount of money one will spend on implementing a sporting goods store’s email marketing campaign pales in comparison to the amount he or she would have spent on a newspaper ad or radio commercial—neither of which would…

3.) …approach the direct impact of a sporting goods store’s email marketing plan!
These messages are delivered straight to a recipient’s inbox. No other form of marketing or advertising can promise the message will be delivered right to someone’s lap (literally). Indeed, most old-fashioned methods rely on hope—the hope that you’ll see the ad in the newspaper or not change the channel during commercials that air on radio or the TV. But people enjoy getting email, especially when it carries a personalized greeting in the subject heading and/or initial greeting.

4.) Give a sporting goods store’s email marketing campaign a competitive edge with social media.
Email marketing software not only provides for easy customization of a message, it also makes it simple to share it via platforms such as Twitter and Facebook. A message linked by a consumer in one of these social media outlets will reach a far larger audience—by becoming visible to everyone viewing his or her Twitter feed or Facebook Timeline—than if it was just simply forwarded along. A sporting goods store’s email marketing project provides options that were unimaginable just a few years ago—begin yours today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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