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Email Marketing for Acupuncturists
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By Dan Forootan


2.) There is a direct and repeatable impact to email marketing for acupuncturists that other means cannot match.
Most newspaper ads are either unseen by the reader or ignored. And most television viewers or radio listeners immediately change the channel as soon as a commercial comes on. But an email delivered straight to an inbox is far more likely to be read and noticed. Better yet, the customization options on the software allow the sender to enhance the message to make it more attractive to the recipient. Each message can be personalized in the subject heading and salutary greeting. It can also easily be forwarded along, which makes email marketing for acupuncturists the 21st century version of word of mouth!

3.) Enhanced interactivity encourages interaction with recipients
Thereís truly no limit to what an acupuncturist can do with email marketing! Not only can he or she place his or her contact information, office hours and directions in the body of the email, but each message can also contain embedded video. Nothing will encourage people to visit an acupuncturist more than video that shows the acupuncture working. Best of all, these videos can be viewed right in the body of the messageóno need to click on it and watch it in a new window or cut and paste a URL.

4.) Share it via social media!
The exploding popularity of social media has made it easier to share efforts in email marketing for acupuncturists with an entire customer base. A simple click on a message will allow someone to share it via Twitter, Facebook or any number of other mediums. Including social media sharing features in the body of an email further helps the acupuncturist, too, as it reflects a cutting edge mentality that patients want to see. Email marketing software is the best investment an acupuncturist can make in his or her businessódo it today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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