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By Dan Forootan

Moving companies are truly one of those services you never think about until you need them—and then, once you need them, you worry 24/7 until the job is done! The task of trying to find a moving company can feel overwhelming, especially for those looking to move out of town or out of state. Who do you trust to not only pack up your belongings but also transport them safely to your new home and THEN unload and put everything in its rightful place so that the new home feels just like the old place?

There’s a challenge too for moving companies: how do they spread the word about their services and generate new business? Fortunately for all parties, the email marketing of moving companies can bring everyone together! Here are four reasons why for moving companies, email marketing campaigns can be mutually beneficial:

1.) The email marketing of moving companies is interactive!
Most people who hire moving companies do so with a leap of faith. It’s tough for movers to show potential customers what they have done. But email marketing software makes that possible! Video can be embedded in each message, so movers can now film their jobs and get testimonials from satisfied customers. What better way to convince people a moving company is trustworthy than with actual video evidence? Best of all, these videos can easily be viewed in the body of the message. The video doesn’t have to be opened in a new window, nor does its URL have to be cut and pasted, in order to watch it.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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