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By Dan Forootan

Summer is over, but the fun is just beginning at country clubs. While the warmer weather allows members to enjoy the outdoors in the swimming pool and on the tennis courts and/or the golf course, there’s still plenty to do once the temperatures turn cooler. And while that includes banquet dinners and charity breakfasts for members, those operating the country club are figuring out how to attract newcomers into the fold for 2013.

Email marketing for country clubs is a great and efficient way for management to not only generate new members but also stay in touch with those who are already part of the club. Here are four benefits of a country clubs’ email marketing plan:

1.) An interactive email marketing message will entice people to join the country club.
Advances in email marketing software have lent a previously unimaginable layer of interactivity to advertising and marketing. Now recipients can view photos and videos, all of which are embedded in the body of the message. That’s right—with these images and videos, there’s no need to cut and paste a URL or open another window in order to see them. Make sure to show people what awaits them at the country club with video and pictures of members enjoying themselves on the golf course, tennis courts or poolside!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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