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By Mark Daoust
In addition to adding your site to these PPC alternatives, it is highly recommended that you setup an affiliate program. Affiliate programs assure you of making a return on your investment every time you achieve a sale. There are several options to setup an affiliate program. You can work with a third party such as Commission Junction (http://www.cj.com) or ClickXchange (http://www.clickxchange.com). These companies handle paying your affiliates, as well as bringing new affiliates to your program.
As a less expensive alternative to either of these affiliate program managers, you can choose to run your affiliate program in house. This can become difficult to manage, however. In addition, finding the right program to manage your affiliate program, installing it, and maintaining it can be quite time consuming.
Building a quality marketing campaign takes time, patience, and most importantly, consistency in your presence. Begin building your campaign using PPC alternatives such as TowerSearch and ExactSeek. Make sure you add a quality affiliate program and look for websites within your industry to develop a long-term, consistent presence.
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