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By FBNews.net
We asked Barry what he has done to increase the value of his company´s brand in the marketplace. How does being a family business affect his efforts in this regard? He responded that he thinks that businesses that succeed from generation to generation have several things in common—one of the most important factors is figuring out what aspects of the original company to keep over time, and what new things to introduce.
Finding that balance between tradition and innovation is always a struggle for small businesses, but for Gold Data, Barry finds that his clients are the innovative force driving the company in new directions.
"I work with successful and innovative individuals. Their ideas are constantly taking my skills and the technology I use to the next level. There is a balance though. I do not always let my clients jump into the latest and greatest until it has a track record. So far changing demands have improved my business. My clients are relying on me more as their work forces decrease and workloads grow."
When it comes to giving advise to growing businesses, Barry feels that no one can afford to underestimate the power—and necessity—of technology.
"Any business that deals with reoccurring processes or data-intensive tasks will greatly benefit from technology. Click a button and get your answers, use half the staff and free up time to focus on the tasks that you are good at and enjoy."
When asked to give an example of a company using technology to grow their business, he cited the Retail Marketing division of Bridgestone/Firestone, who have used technology to bring innovations to tire dealers around the world. Their secure database-driven web applications keep everyone in touch and keep the process moving from dealers to vendors to staff all around the world. The entire globe is supported by a team of five.
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