|
By
In order to make the service a success and meet customer demand, the company needed to do more than just upload a file and send. They needed to see the results of their work, but it was impossible to do so with the program they were using. So much time and effort was being invested in the product, but what results were they really getting? There were too many questions left unanswered: Were the email addresses were still valid? How many customers were reading each e-newsletter? Which topics were resonating with readers? RISMEDIA executives realized that they couldn’t continue with the existing system.
The existing program had no list management functionality, and no reporting capabilities, so as customers signed up, unsubscribed, or updated their contact information, RISMEDIA had to handle the data manually. In addition, there was no mechanism to manage invalid addresses, and no way to know which messages had reached the intended destination successfully. And any reports on each campaign would only come from staffers gathering data themselves and inputting it into a spreadsheet- painstaking work that would take long hours every time. As one frustrated manager stated, “It seemed we would need a small army of staffers just to maintain the lists and handle this one newsletter.”
RISMEDIA staffers searched for alternative programs to handle the load. Every program or service they saw, however, was either too expensive, didn’t meet their reporting needs, didn’t have adequate list management capability, or would still require hours of preparation for each campaign.
The Solution
Finally, Peter Featherston, CEO of RISMEDIA, contacted EZ Publishing with the problem. EZ Publishing’s Stream Send service was the answer. Stream Send automated list management tasks such as new subscribers, unsubscribes, and invalid addresses. Stream Send offered powerful reporting capabilities, so RISMEDIA could view campaign results in real time, see results by campaign, list, or month, and export the data to a spreadsheet for further manipulation if desired. Plus, Stream Send could be up and running in a week or less.
In addition, RISMEDIA found that Stream Send offered better pricing options than its competitors. Featherston was thrilled. “With Stream Send, we found a pricing plan well within our budget that gave us the email marketing power of a Fortune 1000 company.”
The Results
One week after contacting EZ Publishing, RISMEDIA switched to Stream Send as its sole email marketing service. The results were immediate: the service reported that 20% of the email addresses that were on the existing list were invalid. Meanwhile, the sign-up form created through Stream Send was generating new subscribers every day.
Instead of a large, expensive staff, RISMEDIA needs just one employee to distribute "Today's Real Estate News" on a daily basis to a list that had grown to 800,000 readers. The service gives the manager the power to view results in real time, generate detailed reports on subscriber activity, and import or export data quickly and easily.
Now, in a few seconds, RISMEDIA can see who’s reading its emails and get instant updates on the status of its mailing lists. They have real data to manipulate and analyze, so decisions can be based on real activity, not speculation. As Featherston put it, “It’s big-time email marketing reaching big-time executives without a big-time budget.”
|
