A small potential customer could be a business owner, an artist with an idea, or an inventor with a product, and they may not have the foggiest notion about any of this stuff…. How much do customs fees cost? How do you ship at a reasonable price?
Let’s say that I’m a floral industry rep…why would I contract with Global?
Here’s a great opportunity for a rep. There was a guy who contacted me who sold plants and flowers to chain stores. He wanted to supplement his income… providing he had large enough customers, he could not only sell the plants for his employer, but he could carry Global’s container line on the side, and go to those chain stores and say “hey, I’ve got a partner who does this, and if you are interested in having more than flowers, we’d love to be able to quote you on these things and be of service to you.
You are able to add value to their knowledge base and their introductions and their sourcing and products in a line you’re well known.
If they’re knowledgeable about flowers and plants, I can provide the other end of that knowledge with basketry and containers. If they have time only to sell, we have time to buy. It’s a team effort. For someone in that industry, it’s a serious benefit.
So, if we had a mosaic that made a picture, Global is the grout, the conduit, which holds the pieces together. Whatever’s necessary, you’ll do it, and if it’s not necessary, people aren’t paying for it.
Often, my clients aren’t interested in doing this legwork themselves. They don’t have the time, the knowledge, or the desire. Some of my clients don’t have the hours to get their own work done-- they can’t do all this stuff, and it’s cheaper to hire me than to hire a staff.
Each and every relationship is defined individually based on what they want to happen, and you then, like the mortar fill in…
We will tailor our services to fill all of your individual needs at once. That’s the Global benefit.
Business profile courtesy of Family Business Strategies.
Wayne Messick can be reached at
http://www.ibizresources.com.
Wayne knows how the emotional climate in a family business impacts the decision-making process and he will transfer this valuable knowledge to your audience. He demonstrates to attendees of trade association events how to map out their company vision, how to incorporate the Internet into their plan, and how to address the challenges of involving (and placating) all family members in the process. They walk away with an outline for a viable plan that will take their business to the next level.
