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Are You Having Fun Yet?
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By Judith Kallos


If you want to start an online business, you simply cannot do it for the solely for the monetary gain. Yes, we all strive to make a good income. But if you're not having fun, you'll never see the money. It is the "having fun" part that gives you the courage and wherewithal to ride the waves of good and bad, ups and downs--and the inconsistent income when you first start out.

If you are not having fun, you simply will not have the passion to get through the tough times and decisions that will have to be made. Your customers and clients will come to rely on your enthusiasm (which comes from having fun) for the confidence and encouragement they need to do business with you.

Go For It

Consider these questions: What is your hobby? What do you enjoy doing? Have you invented a better way to do something? Are you passionate about a solution that solves problems? Is there a product you've used yourself and love? Do you have valuable experience to share?

Build a business on the answers. It will thrive because you will have the emotional and principled commitment to make things happen. Think about what you have fun doing and think of a way to turn that into a business. Now you're thinking! Look, you're having fun already!

The Web is filled with folks trying to make a buck who aren't having any fun. You can tell by their poor presentations, their lack of decent service levels and questionable commitment to quality. The ones who aren't having any fun and who are just in it for the bucks cut corners every chance they get and complain about the latest challenge technology offers. Why? Because they don't enjoy or believe in what they are doing. Just show them the money! Within a short time their site is shutdown and they've wasted a lot of time and money.

People who are having fun know what I mean. You're on the other side of this screen with that smirk on your face because you've been there, done that. You know that when you are having fun you are working harder, learning daily and more focused on your goals than anyone you know. You also happened to be happier, more grounded and a more enjoyable person to be around. Your customers love you and your business thrives because you are having fun!

I'm having fun! Actually, after over 10 years I'm still having a blast! How about you?



Judith Kallos is the principal of The IStudio.
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