Email direct marketing can be used in conjunction with promotional mailings. It is a cheap and easy way to keep your company top of mind with customers and prospects. Send promotional and information emails in between direct mail postcards for the best results.

Happy Holidays! Building a Long-Term Personal Connection

The holiday season provides a unique opportunity to make a personal connection with customers and prospects. Reaching out to customers and prospect base over the holidays is important to your business since it builds long-term relationships.

Perhaps the most important way to accomplish this is to send a customized and personal holiday card to your database. Standard cards purchased at the local drug store will not make the impact needed to make that personal connection. Instead, consider holiday cards that are customized. Include your logo, company name and even your photo on the front of the card.

Write something personal on the inside instead of just "Happy Holidays" or "Best Wishes." Stories about your family or a funny yet tasteful quote are the type of message that furthers that personal connection. Be sure to match the look and feel of your holiday cards to other printed holiday products such as return address labels, gift tags, gift stickers, holiday brochures and thank you notes.

Another option is the charity holiday card. As the name implies, these are cards that offer a portion of the proceeds from the purchase of the card to a specific charity. Holidays are the seasons of giving. Current and future customers like to see that you support appropriate charitable organizations. Choose an organization that is close to your heart or one that your customers will appreciate.

If you consider these critical success factors, you too can compete with bigger organizations, drive sales and increase your bottom line all year long.

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