posted by Jim Hobson on August 31, 2009 at 09:55 PM PST
Simple consideration of creating a B2B website is only part of the equation for successful Internet marketing. We believe that in order to deliver the optimum results for a client the design firm must commit to providing custom work, no templates, and integrate a robust search engine optimization process. A client needs a well designed site AND needs to have strong ranking on the natural search results pages on search engines. It is strongly recommended to create a customized Search Marketing program that increases the breadth of the client organization's visibility.
Limiting the client to a templated site and niche directory advertising often fails to achieve optimum results and certainly does not deliver first page ranking. Search Engine Optimization (SEO) solves the problem of poor ranking and provides the best possible results for the client.
It is also important for the client to minimize annual costs for hosting and domain registrations. If a catalog solution is part of the website development the client should pay very close attention to annual costs for hosting costs - and beware of unnecessary charges for "technology fees" or "systems upgrade fees".
There are also numerous conversion tools to be considered as well as a strong Search Marketing program and website localization. We offer our clients the option of creating pages in foreign languages for their global Internet marketing. Anyone desiring a strong Internet presence should hire an Internet marketing agency first and let the Agency advise them on third party services as part of a comprehensive search marketing strategy.
