Once users reap the benefits Of using CRM they are more likely to use it
posted by Stafford McKay, Jr on September 27, 2010 at 08:03 AM PST
At Intelestream, we believe once users reap the benefits of using a CRM or a SFA tool, they are more likely to use it. In order to achieve this there are several important considerations. Dedicated leadership and strong commitment from all levels within the business are vital as well as ongoing training. This must be achieved to win your "employee Buy-in" or User adoption. If all employees in the company do not adopt the system it is going to be hard to win the battle of Rolodex. In our whitepaper "Intelestream's Approach to CRM User Adoption: making the process easier and more effective", we talk about the importance of fully embracing the CRM system in order to better achieve your business goals. You can take a look at it at http://www.intelestream.net/en/whitepapers/crm-adoption.html
