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Marketing Online
When 'Free' Works: Or How Radiohead Made $10 Million in 10 Days
Changing the game
posted by Nadine Bedford on July 15, 2011 at 11:20 AM PST
I love how Radiohead simply asked people to pay what they wanted. Sure, some took the album for free, but obviously their revenue shows that if a product is truly worth it, people will support it. On the flip side, fans new it was a statement and acted accordingly. I guess if anything is creatively promoted, a 'free' product is the best way to boost awareness.
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