Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Smart Blog
SmartBiz Blog
Key Times Ahead for Salesforce.com
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Carl Weinschenk

One report I read the other day about Salesforce.com's fourth quarter earnings announcement employed the old "best of times/worst of times" approach.

Reporters love this structure: Fill in a couple of paragraphs on the good news, a couple on the bad and head out for lunch. Editors don’t like it because it's a clichéd shortcut.

In this case, however, the reporter got it right—and the editor did, too, by not rewriting it. The best of times element is that Salesforce.com gained subscribers, enjoyed record sales and was able to report other happy results. The worst of times element, of course, is that the company has suffered at least three outages during the past three months.

Make no mistake: The months ahead are crucial for Salesforce.com. If its problems prove to be chronic—and the company may not be more than an outage or two outages away from that label—it will be in for a rough ride.

The fate of Salesforce.com is inextricably linked with the fate of the entire software-as-a-service sector. There is little margin for error: SaaS is the Phoenix that rose from the ashes of the application service provider (ASP) industry which all but died about five years ago. Salesforce.com dominates the reborn industry. It is so big that a black eye for it is more or less a black eye for the category itself. That's why other SaaS vendors—and the companies that have grown to rely on these service providers—should be rooting for the company to get its act together.

SaaS is a great concept. It's a gamble, however. In order to reap the great benefits of SaaS, small companies lose control over key infrastructure elements. It's terrific when things go right. It's a huge problem when they don't.

Salesforce.com, no matter how good the financials look, had a terrible winter. It took a step in the right direction earlier this month by launching a site—trust.salesforce.com—geared at keeping customers apprised of how the system is operating. It's a good move. Let's just hope that all the readings remain dull and uninteresting.

Carl Weinschenk is the Editorial Director of SmartBiz.
Add a Comment View Comments
Small Business Home

Get the Smart Blog RSS Feed
Bookmark and Share
December 2016
Sun Mon Tue Wed Thu Fri Sat
123
45678910
11121314151617
18192021222324
25262728293031
Search SmartBiz Blog:
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.