says that online search rose 39 percent between January 2005 and January 2006. The numbers, based on a survey of 60 search engines, indicate that search rose 12 percent between December 2005 and January 2006. The research shows that 48 percent of searches are done on Google. An analyst for Nielsen//NetRatings said that the reason for the increase isnít people's inability to find what need. Rather, it is that online search has become more deeply ingrained in their day to day lives.