Getting great media exposure is something every expert would love to have. Television and radio placements are highly desirable to your campaign. However, professionals who wish to promote their book, product or service are realizing the enormous numbers of people who flock to their favorite website or read their weekly newsletter on a regular basis. Internet publicity, when managed through the delivery of high quality content, is a very effective way to promote your products or services.
Connecting with relevant sites and establishing a solid foundation for placing your content on their home page is not always a simple task. It can be daunting and time consuming to search sites for the proper contact and then somehow have the magic formula to connect with that contact in a way that gets their attention. And if you do connect, what do you do then? Knowing what to ask for is crucial in creating a permanent and marketable position with top websites. Ongoing relationships with prominent websites means that a client can be placed on the home page of sites and seen by millions of people within a short period of time. Often, placement on certain sites will spill over to national radio, print and television opportunities. Authors have written new books based on the content generated on expert boards. A client is put in regular contact with the public, giving the client a great perspective on what people are looking for.
Here are some essential tips to remember in structuring your online campaign:
• A complete campaign includes all facets of Internet publicity. However, the core of your strategy requires assessing your website (or creating one if needed) that primarily focuses on content. Your website should be a resource center rather than a sales tool. Next, utilize articles from your site to promote your work. By offering this highly creative and desirable content to sites that are very large and therefore in need of content you will secure a position with that site on an ongoing basis.
• Most sites require articles that are 500 to 800 words in length. Quizzes and tip pieces are very popular. Present a package of perhaps an article and/or a tip and quiz. The articles should reflect a timely or crucial issue of interest to the largest audience possible in that specific genre. The articles should be purely informative, not commercial in any way. Your bio and site links are mentioned at the end of the article.