Online content publicity is no longer limited to just the written word. Consider including a link to an online-streamed audio or video segment in your next press release. Another option is streamed audio tip bits or "infobytes" with your advice. These can appear on key websites. Or perhaps audio or video sixty second strategy moments on a corporate or commercial website would fit. These are just some examples of the power of digital content and syndication.
Digital content is an exciting new format to deliver your message to audiences in every place the media reaches. Whether someone is in their car, a hotel room or an airplane…or just relaxing in their home or going for a walk with their MP3 player, your message can impact their life in a positive and lasting way. Through the production and distribution of your digital content on a wide variety of platforms and formats becoming available, you can create a new layer of increased visibility for your products and services. You can use digital content to inform audiences and promote your work. You also can directly sell these new digital products as a self contained entity.