Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Website Creation
Are Subdomains A Good Idea?
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Joe Balestrino

If subdomains are used when setting up a Website, how might it impact the organization's search engine optimization (SEO) efforts? This is a long standing debate among experts. While it is technical, managers should be aware of the main points on both sides. Small businesses—either those handling their own SEO initiatives or those shopping for outside help—should know enough to ask applicants how they approach the issue.
I get a lot of good questions on subdomains. Luckily, I have a lot of good answers. So let's get to it.

What is a subdomain? A subdomain is just as it sounds, a sub or second-level of a domain. A standard domain looks as follows: www.mydomain.com. A sub domain would be http://prefix.mydomain.com. Subdomains do not take on the "WWW." All subs start with "http://subdomain/maindomain.com.
That's simple enough, I think. We have all seen a subdomain before. On to the next question.

Is it hard for a subdomain to rank well? Subdomains rank just as well as regular domains. Having a subdomain doesn't decrease your chances of ranking on search engines. You'll just have to treat each subdomain as a new, individual site. This means work on building PR and links. As with any domain, you don't get a free ride.

What are the benefits to using a subdomain? Some sites have many categories. It is fine to submit each subdomain as its own individual category. You would not get penalized. The links from the subdomains to the main domain would be looked upon as one-way links from another domain.

What are the drawbacks to using subdomains? Each subdomain would be looked at by search engines as a new site, which means you will need to do everything you would normally do for a new site. In short, creating backlinks, battling the sandbox, and all other problems associated with domain development are still present. If this sounds like too much trouble, you may want to consider creating subfolders within the domain. This would look like www.mydomain.com/folder.

If a subdomain becomes banned will it affect the main domain? The answer is yes. It may get the main domain banned if they are linked to each other. There has been proof of main domains being banned, yet I have heard of many instances where this did not happen. The question shouldn't be whether the main domain can get banned because of a subdomain. Instead, the question should focus on why a particular subdomain would get banned in the first place. If you want to experiment with untested or controversial methods, do so in a new domain.

So should I use a subdomain? If you can afford the time and money required to develop each subdomain and if your main domain would be too convoluted by having too much on it, I'd say yes. If not, save yourself the heartache and extra work. Just make your site easy to navigate, use folders and you should do just fine.


Joe Balestrino is the Founder and Principal of Mr. SEO.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.