The Internet is still "TV in the 50s"! We have so much more to discover, new things to try, ideas to experiment with and embrace before this wombat even begins to show any signs of slowing down. The atmosphere is charged—opportunity is only compromised by the decisions onliners make—or don't make for that matter. We all have the ability to enjoy this medium and be as successful as we want to be! Can you stand it?! Do you have what it takes?

This is not like anything before it—even 6 months or a year ago—or last week! Those who presume that they can make the Internet play by their rules or time-frames are better left in the off-line world of predictability. Why? Because the Internet has its own rules which includes words like Netiquette, innovation, experiment, invest and apply.

If you get frustrated by constant flux or change—well, this may not be the gig for you after all. To assume that the Web sites you frequent or the online services you use will remain unchanged either in functionality, price or availability is an unrealistic expectation.

There is absolutely nothing passive about this beast. You need to be aggressive by applying what is necessary to stay on top of your game in your given hobby, market or industry. Because if you do not, those who do—including your competitors, will. Just know that by not wanting to continue to invest in your online skills and knowledge acquisition to make sure that you are using the latest tools and information to your advantage, for personal fulfillment or commercial gain, that only you are limiting your opportunities.

We all need to play by the rules that work—today—and be ready in a moment's notice to change those rules tomorrow. Be prepared to invest in yourself and the services, products and information that gives you the edge. That is if you really want that edge. Staying on the edge requires work, thought, ongoing efforts and commitment. Those who react, invest and "do" are those who will take this technology by the horns and make themselves a force to be reckoned with.

Those who do not invest in themselves, do not like the pace of change, are not flexible enough to learn new things and work to master the skills so very necessary to pursuing online success from both a personal and commercial POV, well, we'll just look at them in our rear view mirrors....

Judith Kallos is the principal of The IStudio.