Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Selling
SmartBiz's Keys to Online Success: Too Much Info
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Carl Weinschenk

Companies try as hard as they can to get information from customers over the Internet. Many of these initiatives focus on asking visitors to register for access to articles, white papers and other items.

It's a good strategy. People who care enough to register for downloads are likely to be good candidates to buy your product or service. The information in their registration forms will help turn many of them into buyers or users of the company's product or services.

So there is a temptation to ask many questions. This should be resisted for several reasons:

• People have a natural aversion to putting too much information on the Internet. The second they get that invasive feeling is the second they will abandon the form—and probably leave the site.

• Filling out the forms isn’t fun. People simply don’t enjoy spending time clicking on the firm's annual revenue and various arcane details related to the site's business. Like exercise, it's very easy to stop.

• People who are at work are busy and—unless they truly are highly motivated—ikely will bypass the offer the second that their job catches up with them. So the best chance you have of getting a response is keeping the time they need to spend to successfully complete the form to a minimum. Like it or not, registering for a free white paper is low, or even lowest, on the priority list.

For these reasons, it is important to figure out the absolutely most essential two or three questions and only ask for them. The best approach is to figure what you absolutely need to know, ask it, and send the person what you promised.

Carl Weinschenk is the Editorial Director of SmartBiz.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.