This is out of the norm for me. Writing about resumes, that is. I thought I'd tackle this subject to help those looking for work. I hope to offer insight to others who may not have thought of using SEO to help garner employment opportunities. Take my word for it, a well optimized resume will help land you a job or some freelance work at the very least.
So you have a website. Great! What's on it? Your portfolio? Resume? Information useful for someone seeking your skills? Is it optimized? Optimize a resume? Sure, why not? It is on the Internet already. You may send links to potential employers, but wouldn't it be better if they found you on their own?
Suppose you were looking to relocate but you don't have the time to actively search for a new job. Your optimized resume could do the work for you. What if you are a freelancer?
Wouldn't it be nice to have clients come to you? Of course it would. Do you need numbers back it up?
What if you are a model or actress? Did you know that on Yahoo alone there were over 1200 searches last month on Google for "model resume"?
If you are a teacher, your resume has the potential to be seen by over 13,000 on Yahoo alone. There were 914 searches for elementary teacher resume. The list goes on and on. Even math teacher resumes are searched 300 times a month, just on Yahoo. One could safely say you can easily double that number by adding Google and MSN.
Granted, some of those searches are for people looking for a sample of a resume. Not all of them by any stretch, however, as only 1800 searched for "sample teacher resume."
If you optimized your resume for a specific geographically area, especially one you are looking to relocate to, it may help you land the job you are looking for.
The point here is to help increase your chances of landing a job. If you already have a site, take advantage of SEO. It can't hurt. Think about how impressed the person doing the searching will be with your self promotion. Not everyone has the ability to market themselves and it shows great initiative on your part. The bottom line is, a resume on a website is still a resume. Drive traffic to it. The worst that could happen is that you'll find a better paying job.
Joe Balestrino is the Founder and Principal of Mr. SEO.