Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Management
SmartBiz's Keys to Online Success: Be Careful When Considering Vendor and Analyst Surveys
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Carl Weinschenk

Two studies were released recently that raise an important issue for companies of all sizes, but perhaps particularly small businesses which may have less internal expertise than bigger organizations. The studies focused on security, but the advice to small businesses can be applied across the board.

One of the studies is from Access Markets International (AMI). It says that security spending will increase among both small (1 to 99 employees) and medium (100 to 999 employees) size businesses. The study, which was based on surveys from more than 20 nations, offers a lot of numbers. The bottom line is simple: SMB departments, or those charged with IT, are worried about security and willing to spend to protect it.

The other study is from Gartner. The report counsels companies not to make their security spending decisions based on surveys. The report says that the information surveyors get often is jaundiced (IT managers may say problems are receding if they want to create the impression that they are doing a good job, or they may say that are getting worse if they want bigger budgets). Also, year-to-year comparisons are suspect because the important security issues may change. Thus, an precise comparison is difficult to develop and of questionable value.

What does this all mean to small businesses?

Two things. The first is that Gartner has a good point, despite the fact that it seems ironic that a company that that deals with surveys is questioning their validity. The point is that surveys–especially those from vendors–have an agenda and should be taken with a grain of salt.

The second is that surveys still play an important role in decision making, if taken in a reasonable context. Clearly, the AMI survey makes perfect sense. Security is a vital corporate mandate, and it is reasonable to expect expenditures to increase.

Where the AMI and Gartner offerings intersect is that potential shoppers must be careful to consider precisely what the spending is increasing on. The better surveys will focus more fully on the current dynamic. Thus, it is important to juxtapose a general uptick in spending, which is to be expected, with a look at spending on mobile security and anti-phishing technology. These are the hot topics today, and surveys and studies that provide information on precisely how vendors and IT departments are confronting these challenges can provide valuable input to small business owners.

Carl Weinschenk is the Editorial Director of SmartBiz.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.