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SmartBiz's Keys to Online Success: Revisit Your Decisions
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By Carl Weinschenk

Just within the past few weeks, Intel has unveiled a small business storage initiative and AOL has upgraded its AIM instant messaging software to attract to small business. While those are worthy announcements in their own right, they raise a bigger issue that small business decision makers should keep in the mind: Things change—and they change quickly.

Vendors and service providers always have known that the small business sector is golden. The problem was that it is difficult to market and serve. The emergence of the Internet does a lot to alleviate those problems. The bottom line: More vendors are going after smaller businesses.

The point is that businesses who decided at some point in the relatively recent past that a particular approach wasn’t "ready" should periodically revisit the topic. This includes such potentially useful technologies as VoIP, storage, mobility, software-as-a-service (SaaS) and others.

The bottom line is that some approaches aren't used by a company because they simply because they don't fill a particular need or answer a specific problem. That won't change no matter how far technology evolves. However, there are many tools that are potentially useful, but are passed on because they are too expensive, too primitive, or in some other way will end up being more trouble then they are worth. It is this latter category that should periodically be revisited.

Carl Weinschenk is the Editorial Director of SmartBiz.
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