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By Suzanne Falter-Barns

1. Get that you don't have to do it all. To get known in the world, you don't have to pursue every marketing vehicle, just the right ones. Target like mad.

2. Focus on your market. Some niches can rely purely on on-line promo, because that's where their people are. But others need the 'seal of approval' of major media. Figure out exactly who your people are and where to find them.

3. Determine exactly what you need to do. Break your marketing plan or to-do list down into all the areas you need to work on. (There's an overall list in the back of my ebook/ binder, Get Known Now, at www.getknownnow.com.)

4. Make a comprehensive, dated task list. Setting dates works. Once you know what you have to do, use a Task management system like the one in MS Outlook. It forces you to give each task a date... then it reminds you when the task is due. Repeatedly!

5. Keep a promotion binder. Divide it into sections like Online, Offline, Search Engines, Advertising, Speaking, and Blogs. Keep all relevant materials, contacts, etc. in this book so you've got it all in one place. Then dive in when the need beckons.

6. Pick a focus of the week. If you can't keep momentum going on your promo efforts, pick a weak area and focus on it for a week or even a month.

7. Do five promo tasks per day. Promotion Expert John Kremer says do five simple promo tasks every day, like clockwork. Track your progress in the appropriate section of your promo binder or on Excel sheets.

8. Have a promo-support buddy. Email a supportive friend every day with your list of marketing tasks. Just writing it down will help you stay focused. Then follow up at day’s end (and return the favor.)

9. Keep a wall of fame. Whenever you get an interview, article published, orso me other platform goodie, post it on a wall of your office, preferably in a frame. It builds mojo.

10. Have a monthly or weekly promo challenge day. Use Instant Messenger (free at msn.com) and spend a day getting promo tasks done with a fellow marketer. Check on by IM every hour or so, and share the momentum. Pick ashared focus, like blogs or booking speaking gigs, and make goals for the day.

Suzanne Falter-Barns runs The Get Known Now Blog.


Suzanne Falter-Barns writes The Get Known Now Blog.
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