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It's the Most Wonderful Time of the Year
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By Doron Simovitch

With the holiday season around the corner, boutique stores to large retail chains have the greatest potential to see an increased ROI, through either creating a user-friendly e-commerce site or expanding their current site, to a multitude of storefronts through different online venues, which will ultimately drive overall traffic and sales.

This year’s holiday season, online purchases are estimated to increase by 18% to $32 billion in sales. In light of the recent growth of online shopping on “Cyber Monday”, the Monday following “Black Friday”, online retailers have a limited yet powerful window of time, to continue to entice shoppers. Post-Thanksgiving, online purchases are propelled to increase in sales, due to the longer work hours of average Americans.

This allows opportunities for small ‘brick-and-mortar’ boutiques and small retail business to reach captive consumers on a global level. Perhaps you are selling the hottest baby items during the current “baby boom”. Maybe you sell Lindsay Lohan’s favorite Balenciaga handbag or the latest technology such as Microsoft’s Zune and Sony’s Playstation 3. Whether you sell smaller “stocking stuffers”, office party gifts that are under $25, or high-end merchandise, here are a some tips for recently conceived or expanding online retailers trying to promote and receive the “biggest bang for their buck” during the largest shopping season:

• Create prominent relationships with other e-commerce destinations, for example online malls or price comparison sites that provide ongoing exposure on a global basis, which will help increase visibility, awareness, and drive traffic and sales.

• Merchants should choose other retail sites who charge a flat rate compared to “pay-per-click”. It is vital, especially during the holiday season that recently formed online businesses or even large retail chains, have the potential to post all their products (from high-end to low-end) and not incur the cost of the “pay-per-click” model, where click fraud is a commonly reported problem, along with the lack of ROI.

• Research and find other e-commerce partners and retail sites that allow the consumer to pay the lowest price for your product and in the most secure online shopping environment.

• Lastly, create affiliations with other online shops that market your product in the best light. For example, find other sites that have user-friendly technology that is simple to use with updated applications such as virtual shopping lists or wish lists that allow for comparison shopping.

Doron Simovitch is the Co-Founder, President and CEO of SortPrice.com
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