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SmartBiz's Keys to Online Success: Don't Try to Outrun the Bear
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By Carl Weinschenk

Two hikers spot an obviously agitated bear. Luckily, the bear doesn't see them, and they begin to edge away gingerly. One stops, however, to change from boots to sneakers. The other hiker asks why he is bothering, since he certainly can't outrun the animal. The hiker answers, "I don't have to outrun the bear. I just have to outrun you." And, with that, he is off.

It seems to make sense that hackers, crackers, malware pushers and other undesirables—the bears—would take aim at the IBMs, Microsofts and HPs of the world.

They have and they still do. But a trend is emerging that small companies better pay attention to. Enterprises and financial giants have money to throw at people and technology geared toward protecting themselves. They know that their success—indeed, their very survival—can in some cases depend upon making themselves as impervious as possible to cyber criminals.

They've done a good job—such a good job, in fact, that many of the bad guys (and girls) are taking a new look at small businesses as targets for cyber crime. These companies, naturally, have less understanding of the challenges of Internet security and the dangers of failure. They have fewer resources to devote to the problem. Put simply, they are more vulnerable.

These small companies better get with the program. The trick to avoiding cyber bears is not to make your site as secure as General Motors' or Google's. It's to be more secure than other SMBs—the ones that are still wearing their boots.





Carl Weinschenk is the Editorial Director of SmartBiz.
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