Are you trying to make your small or home-based business go, but not getting as many customers as you want? It can be frustrating. You know you've got a winner, but the email isn't coming, the phone isn't ringing, and nobody is walking through the door.
Before starting my own home-based business, I was a real estate agent. In many ways, Realtors are the original "free agents." You write your own ads and find your own customers. Here are five things that I found work for just about any business.
1. Advertise! Whether you buy classified ads in e-zines, have kids
distribute fliers around your neighborhood, or call 10 people each
day, your business won't go without a little publicity. Make sure
your ads talk directly to your prospects' most pressing problems.
That's a surefire way to get their attention and interest.
2. Include your price in the ad. Ever see an ad with no price and
figure, "I can't afford that. I'm not even going to ask?" You'd be
surprised how many people feel just like that. Include your price
and you'll see an immediate increase in the number of people who
3. Make yourself available to interested prospects. I know you can't
be in all places at all time, but let prospects know how you can be
reached, then answer their questions as fast as you can. In real
estate, the biggest business day of the week is Sunday. I can
guarantee you there were many sunny Sunday afternoons when I would
rather have been on the golf course or at home with family. But he
or she who hustles gets the sale.
4. Build a reputation for good, honest value. No matter how much
advertising you do in the media, most of your clients will still
come from word-of-mouth. On average, when someone feels like they
got a good deal from you, they'll tell 10 friends. And a recommen-
dation from a friend is worth more than 50 high-priced TV
commercials. We believe friends.
5. Above all, don't give up! Advertising experts tell me that the
first ad never works. You've got to advertise, make those calls,
follow-up on that interested prospect over and over again.
Persistence is the key to sales. Not getting sales? Your best bet
might be to try one more time.
About the author: Giles Kavanagh recently opened The Guardian's Safety Game web site at http://www.Safety4Kids.com/ Acclaimed by police officers and educators, this popular education game teaches kids math, manners, and how to avoid dangerous situations. Perfect for gifts and organizations. Contact Giles at: