Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
E-Commerce
The Rise of the SMBs
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Carl Weinschenk

This piece, which was posted in IT-Director was written by Lawrence Dietz, the Research Director for the Sageza Group. Dietz describes a deal between Microsoft and Best Buy which is aimed at providing small businesses. The deal will enable small businesses to get low pricing on Microsoft Office Live services and access to Best Buy for Business expertise.

Dietz points out that the availability of Best Buy personnel is a good thing for small businesses, who will be able to deal with a real person instead of struggling to create a Web presence through automated self-service online services or shrink wrap packages. We agree with Dietz, though we'd qualify the point by saying that plenty of human help has been available from small Web design businesses for years.

Another point worth considering is that small businesses increasingly in the sights of vendors. This may not be the best example simply because Best Buy and Microsoft always have gone after the SMB market. However, this is a bit different because the companies are reaching out to help in a more operational, hands-on way. The message is clear: It may be a bit harder to get to, but there is money to be made from small businesses.

Elsewhere, however, it's obvious that SMBs are in the spotlight. The emergence of the Internet and related technologies during the past decade tends to make it feasible for big vendors and service providers to target smaller organizations. At the same time, vendors and service providers are finding that making sales to enterprises is more and more difficult.

Suddenly, the prospect of spending time and money courting smaller prospects—something that vendors and service providers shied away from doing in the past simply because the payoff was deemed insufficient compared to the costs—now makes much more sense.

Carl Weinschenk is the Editorial Director of SmartBiz.

Carl Weinschenk is the Editorial Director of SmartBiz.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.