Learn how to adapt and adopt ideas over to your unique business or professional situation. It does require a small shift of focus from literal to lateral. Here's an easy process I use with my private
business and professional clients. It should work well for you, too.
Look at how you currently generate customers or clients, or how you organize the operational side of your business and ask yourself, "Is this the only possible way this can be done?"
Then ask this second question, "Is there a better way to accomplish
Then look at everyone you can in your industry, beginning with direct competitors and then move to people outside who probably are no threat whatsoever. Ask yourself: "How do they generate customers or clients?" "How do they manage their operations?" It may look on the outside to be exactly the same as what you do, but I assure you that it is different. Developing the ability to decipher and discriminate the differences is important.
Next, look at people in similar buy non-competitive industries, asking the same questions of them. Make careful notes on your observations. Once you recognize and appreciate that there are all kinds of other ways to accomplish the objective, and that the method you have chosen may or may not be the best, most effective, efficient or productive option you have, it opens up your natural curiosity. This sense of discovery becomes further fueled once you realize that if you can improve the effectiveness, reduce the time, effort and expense, you will win really big.
Start by really questioning and examining how many different ways other people (within and outside your industry) have discovered how to build their businesses. Then ask yourself constantly, "What have I learned, or discovered, that I can borrow from them, and directly, or indirectly, apply to my business or profession?" Exciting things will start happening very quickly once you commit to doing this on a continuous basis.
A few people have point-blank asked me, "Jay, how can all of what you are writing about apply to my high ticket or high-tech business?" It all applies the same way, but you have to adapt it a bit.