I recently received this email from a subscriber to my Article Marketing Secrets & Breakthroughs newsletter:
Dear Article Marketing Expert:
After reading your articles in your free weekly e-newsletter, I’ve come to realize that writing and marketing articles online is the most effective, most cost-effective way to publicize my website, and promote my products and services online.
I’ve followed your invaluable advice, and have asked my virtual assistant to find the top websites, e-zines and directories within my niche that accept article submissions and have a strong emotional connection to their audience. Although, my articles can be found all over the Web, I have yet to make a sale. Can you please tell me the number-one secret to increasing my conversion rate?
Sincerely,
Conversion-less
Believe it or not, the answer to increasing your conversion rate and building your very own hyper-responsive list of hot, rabid customers is very simple and basic – if you know what the #1 most powerful word in marketing is.
Do you know what the #1 'MOST POWERFUL Word' in marketing is?
We'll the #2 most powerful word is NEW. But, according to Phoenix based entrepreneur extraordinaire and direct marketing legend, “Millionaire Maker” Dan Kennedy, the #1 most powerful word is.... (drum roll)....... FREE!
It's a word that jumps out at most people and catches their attention. When you offer something for FREE in your bio box, your readers are more likely to be interested in what you have to offer.
Yet, eight out of 10 article marketers forget this very important marketing principle. They forget that people don’t usually buy on the first introduction and that you must first develop a relationship.
Here’s My List of the Top 4 Free Offers To Promote In Your Bio Box – So You Can Build Your List & Increase Your Conversion Rate: