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When 'Free' Works: Or How Radiohead Made $10 Million in 10 Days
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By Rich Karpinski

We took a look last week at the idea of "free" as a business model.

One of the examples we used was Radiohead, which released its new album via the Internet for whatever users wanted to pay for it -- including 'nada'.




Well the results are in: in a little more than one week, Radiohead sold 1.2 million albums at an average price of $8 for a cool $10 million in the bank.

Now obviously your small business isn't the world's most popular rock band.

But the Radiohead release shows how the Internet continues to tear down long-held assumptions and business models.

Who is the Radiohead in your sector? Is it you? If not, should you be?


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