We've talked about the importance of self-SEO -- promoting yourself in the digital world -- in some depth on this site. Today, some more good advice on promoting yourself -- and your small business.

One of my favorite sites for small or solo business advice is Web Worker Daily. The site obviously has a focus on digital workers -- web designers, freelancers and writers -- but we all work in a digital world these days, especially small business owners.

The site has some sage advice on self-marketing I thought was worth sharing, boiled down to the three rules of self-marketing:

1. “Knowing how to market yourself will do more for your earnings and reputation than becoming better at what to do.”

2. “Start now.”

3. “If you have an exceptional talent, market yourself through exceptional means.”

Strong advice. Click-through to the full blog post for the complete story on these three important rules.