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LinkedIn Gets "Social" Home Page, Developer Program
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By Rich Karpinski

If you use LinkedInto keep up with your business contacts, chances are you visit the site only to approve new "friends" or search your network.

LinkedIn wants to change that. Starting today, the site has added a slew of new business-oriented content to its home page and launched a developer program and APIs to encourage third parties to build apps that will drive users onto the site.

According to News.com:

Included among the improvements are modules to show what questions people in your network are asking through the LinkedIn Answers feature; a selection of "connections of your connections"; and a smattering of jobs and opportunities that your network might offer.

Along with the redesign comes LinkedIn News, a set of headlines aggregated from about 10,000 sites and blogs that are tailored to be directly relevant to a user's company, industry, and competitors. This feature is being rolled out to a limited number of LinkedIn users and will be more widely available in early 2008.


In addition, LinkedIn has made available new APIs to enable developers to build applications that can slot onto LinkedIn pages.

These steps are crucial to keep LinkedIn users loyal. With Facebook in particular becoming more business-oriented, users will look for any reason to slim down their social network commitments.

Check out more info on the launch in this video from the LinkedIn blog:




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