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Business Development 2.0 -- Making Contacts, Cutting Deals, Web-Style
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By Rich Karpinski

Business development, Web-style, is about online tools, sure, but also about finding out how your customers are using the Web and joining them there as a peer.




That's the key takeaway from a great article this week on Read/Write Web, titled A Guide To Business Development 2.0.

It's a catchy title, no? And a catchy premise too, as the story itself describes:



Nothing stays constant in this world. The technology, the web and the society always evolve. Business development evolves along with everything else and lead generation has been changing along with methods of communication. Business networks like LinkedIn have replaced old rolodexes and email have made cold calling look ridiculous. Yet, there are no fundamental changes in the sales cycles and risks for startups that choose to go the traditional route of knocking on the doors of large companies.

The markets are iterating to come up with a new form of business development called web services. This new form is both cheaper and simpler - no enterprise sales force is needed to scale the business. However the question, "If we build it, will they come?" still remains unanswered. If any company can make this model work really well it is likely to be replicated and become widespread. Will web services succeed? Time will tell.



Those words sum up why we cover the topics we cover at SmartBiz: online tools and tactics are great but don't work without a deep understanding of what it means to do business online.



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